Following research into Positive Psychology, it was established that there was a lack of awareness on it in young people. The solution was to create a brand with the focus of helping people become aware of what positive psychology is and how to incorporate it into everyday life.
YOU PHORIA is a positivity festival, reaching out to help the audience improve their day to day lives through fun and engaging methods. The festival not only provides feel-good entertainment, but there is also a positively reinforced meaning behind everything they do. It exists to help the audience achieve a higher level of well-being in their day to day lives.